The goal isn’t just to increase turns—it’s to find the optimal balance. A ratio that’s too high might signal stockouts and lost sales, while one that’s too low may indicate overstocking and higher shrink.

Today, we have a wealth of information at our fingertips to help understand both product and customer behavior. Identifying the most relevant data and uncovering the insights it provides is key.

When Target launched in Canada, it was expected to be a massive retail success. Instead, it turned into a case study in how bad data can lead to disastrous results — both operationally and financially.